Chances are, you’ve heard of Snapchat by now. But, what you’ve heard, or what you initially heard, may have turned you off to using this social tool that has gone from a high schooler’s dream when it comes to privately sharing photos not meant for anyone else’s eyes, to an extremely effective business tool that can be used to stay connected, stay relevant, and open up your business to a brand new audience.
They say that an Internet connection has become one of the basic human necessities during this past decade, as multiple studies have shown that a majority of people now look for goods and services using their smartphones. We shop online, we look for reviews and recommendations online, and we learn online and try to find answers to all our problems there as well.
The web has really turned into a chaotic place with tons and tons of content and a lot of places where you can get it. The lines between private and mass communication are constantly being blurred and a lot of people who were not in the public eye before developed quite a strong social media presence by simply being interesting. Most people these days have profiles across multiple social networks. Some even have more than one profile on one specific network. All in all, it is getting quite difficult for the average user to get around the web in a logical and planned fashion.Read More »
Social media is an important promotional tool for any serious business. It allows for a huge amount of exposure without the costs of a big traditional marketing campaign, and provides insight into the preferences and behaviors of your customers. Many businesses have already recognized the value of social media, but when managing several profiles on different platforms, things can get somewhat hectic. One of the biggest mistakes that people make is that they don’t have a simple way of inviting their visitors to interact with the company through Facebook, Twitter and other social websites.Read More »
In order to become successful, a business needs to understand their customers and find creative ways to reach out to them. Providing a quality product or service is important, but if you can’t get people through the door your skill and efficiency won’t count for much. Spreading the word about your company and building a positive public image can be made a whole lot easier by effectively utilising the different social media platforms. So, how does creating and curating Facebook, Pinterest, Instagram and other social media profiles benefit a business?Read More »