They say that an Internet connection has become one of the basic human necessities during this past decade, as multiple studies have shown that a majority of people now look for goods and services using their smartphones. We shop online, we look for reviews and recommendations online, and we learn online and try to find answers to all our problems there as well.
A modern business may as well not even exist if it doesn’t have a decent website and several active social media profiles. However, many entrepreneurs still don’t know how to blend social media and effective website design to attract more customers, raise brand awareness and grow their business. We’ll look at some of the basic, and most important steps you can take to ensure that you reach out to as many customers as possible, even in your company’s early stages.
Start posting on social media even if your website isn’t finished yet
The main goal is to let people know that you exist. This means you need to provide some information about your business and your industry in general for those new to it, and to generate lots of leads early on. It’s all about networking, boosting brand recall and getting some feedback, so you’ll know what works and what doesn’t. This is why you need to set up profiles on Facebook, Twitter, Instagram, Google+, LinkedIn and even look at creating a YouTube channel.
Start posting right now, so that you’ll already have some brand awareness and a loyal fan base when your website launches. With a service like FollowUs.com, you can streamline the process of giving all your various social media links out to customers, by having all the links located conveniently on one page. Combine online and offline marketing by printing out and distributing material featuring one simple URL from which customers can access all your different profiles.
The essentials of a well-designed website and social media
A good website won’t come cheap, and it’s definitely not something that you should rush. This is why we recommend starting out with just social media while your website is in the works. However, you are going to need a website at some point if you want to get optimal results. For a website to attract customers and inspire a good amount of conversions it needs a few things:
- User friendly design
- Logical architecture that is no more than three clicks deep
- Plenty of strategically placed calls to action
- Large social media buttons that are accessible throughout the site
- A good blog with plenty of interesting and unique content being uploaded regularly
- Products and services pages with lot of detailed information and high quality images
- Simple shopping cart and payment system that enables quick purchases
- Search engine optimized pages based on smart and strategic keyword research
You don’t have to worry about these things too much yourself, as a competent web designer will take care of these things for you, but you need to understand the basics, so you that you know what kind of input to give the designer and avoid paying too much for something you may not even need. Think about your needs, based on your business size and the needs of your target demographic, and come up with a budget that will allow you to create a good website that converts.
How to make the most of your social media efforts
In order to create the best possible social media strategy you need to consider a few things:
- Which platforms will work best for your needs?
- The amount of updates and content you will be posting
- How much time and effort you are willing to put in
Facebook and Twitter are good basic options for any company, great for posting updates, providing more information on products and events, sharing news about sales and other events, and providing a good behind the scenes look at your company, showing that you are both human and incredibly dedicated.
However, you may want to consider Instagram to offer more images about products or from company events, YouTube for video reviews or how to videos, Pinterest to allow customers to make big wish list and share beautiful images of your products and so on. Make sure to share a variety of content including self-promotional, industry news, influencer opinion pieces, fun and interesting articles from around the web and lots of great images. You have to post on a daily basis, and engage the customers in the comments. Having all your social media buttons on one page will allow more people to get in touch with you, so make sure that you are ready to address all their question in a timely manner.
Investing in improving your social media presence and a good website are a must for any serious business, but it is not as difficult as a lot of people believe. Just be sure to follow the advice outlined in this article, and always strive to learn more and improve based on customer feedback.